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Google allows users to search the Web for images, news, products, video, and other content. Once you've installed Google Analytics on your website(s), set up your goals, and set up site search(es), you should wait about 24 hours for it to start getting data. Then you will be able to start viewing your data. View Google Analytics data. Once you start getting in Google Analytics data, you can start learning about your website traffic.

Set up Google Analytics

Set up and customize measurement for websites, web and mobile apps, and internet connected devices.

Integrate with Google Analytics

Build on top of Google Analytics with our simple and powerful APIs.

Learn about Google Analytics

Educate yourself and experience what's possible with the Google Analytics platform.

Web

Measure user interaction with websites or web applications.

Android

Measure user interaction with Android applications.

Measurement Protocol

Measure user interaction in any environment with this low-level protocol.

Data API (Preview)

Access report data in Google Analytics 4 (GA4) properties.

Core Reporting API

Query for dimensions and metrics to produce customized reports.

Embed API

Easily create and embed dashboards on a 3rd party website in minutes.

Multi-Channel Funnels Reporting API

Query the traffic source paths that lead to a user's goal conversion.

Real Time Reporting API

Report on activity occurring on your property right now.

Metadata API

Access the list of API dimensions and metrics and their attributes.

Admin API (Preview)

Access the Google Analytics 4 (GA4) configuration data.

Management API

View and manage accounts, properties, views, filters, uploads, permissions, etc.

User Deletion API

Delete all data in a Google Analytics property associated with a user identifier.

Demos and tools

See what's possible with the Google Analytics Platform.

Analytics upgrade center

Learn how to upgrade to the latest and greatest Google Analytics measurement libraries.

Community & updates

Resources to stay up to date and participate with other developers.

Technology Partner Program

Have an app that integrates with Google Analytics? Join the Technology Partner Program.

You may have created a great website but, if you have no idea who your website visitors are, where they are coming from, which pages they are visiting, how long they are staying on your site, and why and when they are leaving your site, you could be wasting a lot of money and effort on targeting the wrong type of audience. The same thing applies if you make a blog, you will need to know which posts are going to be your most popular ones and how many blog visitors you will convert. You need to know the answers to these and many other important questions in order to be able to optimize your website or blog and actually make it effective.

This is exactly where Google Analytics can be of immense help, as it can give you a clear insight into your website traffic so that you can know how to improve the performance of your site and ensure your conversion rates keep going up.

Why Do You Need Google Analytics?

Google Analytics is a completely free web analytics tool provided by Google that helps you measure your website traffic and gather vital information about your website visitors. This tool can give you the answers to all of the aforementioned questions and, thus, enable you to see how your website is actually performing.

When you know what works and what doesn’t work, you will know exactly what steps you need to take in order to optimize your website and every piece of content you provide on it with the goal of engaging your visitors and providing them with the information they need.

Since Google Analytics gives you a clear picture of what changes you need to implement to improve your site and maximize your conversions, it goes without saying that your next step towards your site’s improvement should definitely be using this tool.

It is completely free of charge and, given the information it can provide you with, you can be sure that it will help you make your every online marketing campaign result in actual benefits that will lead to the improvement of your bottom line.

When you access Google Analytics as a complete beginner, everything may seem overwhelming at first, but this guide will walk you through it and, by the end of it, you will certainly get the hang of how to use this extremely useful tool to maximize your site’s performance.

How to Set up Your Google Analytics Account

Before you get started with Google Analytics, you need to create a Google account. Only with a Google account can you actually have access to Google Analytics, so you can either create a new one or use the one you already have, but make sure that only you have access to it.

Once you have created your Google account, you can go to Google Analytics to set up your new account.

Click on the Analytics tab and you will be sent to a new page, where you will need to click on the green Sign up for free button.

When you click on the green button, you will be provided with the three steps you need to take in order to set up your Google Analytics account. The page you will arrive at will look like this:

Click on the Sign up button and you will be asked to fill out the necessary information for your new account.

Step 1: Sign up for Google Analytics

Here you need to enter your new account information for your website in the appropriate boxes.

After you enter the necessary information, you will need to configure your data sharing settings, the options for which will be right below.

Mac preview pdf editor for windows 7. After this step, simply click on the blue Get Tracking ID button and the next thing you need to do is agree to the Google Analytics terms and conditions, for which you will get a pop up window after clicking on the button.

Step 2: Add tracking code to any website

Once you agree to the terms and conditions, you will arrive at the next page where you will need to click on the Admin tag in order to get to your tracking code. On the Admin tab, you need to go to the ACCOUNT column and choose your account from the drop-down menu. After that, go to the PROPERTY column, choose a property from the drop-down menu and go to Tracking Info > Tracking Code.

Your tracking code needs to be installed on every page on your website that you want to track in order for Google Analytics to be able to measure and report the activity on your website. The installation of the code depends on the type of website you have and what CMS platform you are using.

For instance, if you have a WordPress website, you can use MonsterInsights, which is the best Google Analytics plugin for WordPress and it will enable you to easily install your tracking code on any page that you want.

On the other hand, if your website is built with HTML files, you can add your tracking code to the source code of your every website page with the use of an online HTML Editor or a text editor program, such as Notepad (Windows) or TextEdit (Mac). You can install your tracking code by adding it before the </head> tag on every page you want to track.

After you have edited the code in the text editor program, you need to upload the coded files to your site’s pages with the use of an FTP (File Transfer Protocol) program, such as SmartFTP or FileZilla, for instance. However, you need to know basic HTML in order to be able to use FTP.

Step 3: Add tracking code to a WordPress website

Google Analytics code can be installed to your WordPress site by following one of the next two methods.

Method 1: Adding the Google Analytics Code Manually

Following the next steps requires basic knowledge of WordPress and how it uses templates in order to manage content.

Step 1

Once you ha