A review manager and reputation management are two of the hottest topics in the online marketing space and are often used interchangeably. However, this isn’t a cardigan vs. sweater situation. For those of you who like that analogy, think of it like this: if review management is a cardigan, reputation management is an insulated parka — and the internet is a vicious blizzard.

Let’s break it down, starting with some simple definitions.

What is a review manager?

A review manager is a process of tracking incoming customer reviews from various review sites and responding to them when necessary. Businesses often choose to manage reviews using a software that lets them see all their reviews from all sites in one place. Numerous tools exist that provide this basic service.

Claim your property’s trivago profile today. From there, you can do all of the following online reputation management activities (still for free): #1 Check out your property’s overall online reputation. You’ll find your tRI score, as well as its score per review source. #2 See your property’s online ratings for each area of.

What is reputation management?

Reputation Management Basics: Claiming Your Location Potential customers use local search and reviews to research your business before becoming actual customers. You can ensure the data they find is correct by claiming and verifying your location information online. It’s the local SEO two-step at the heart of every campaign. It’s the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence.

Hold tight, this one’s not as simple. Reputation management, in a business context, refers to consistently monitoring, optimizing, and responding to all company-related information across all channels in order to build a positive brand perception online.

In short, review management is just one layer of a comprehensive reputation management strategy.

What is included in my online reputation?

Your online reputation is determined by all the publicly available information that’s been posted or published about your business online. This includes:

Online presence: Local listings, particularly your NAP (name, address, phone) on all consumer sites, social media pages and business directories
Reviews and ratings: Quantity of reviews, recency of reviews, breadth of review sites, star ratings from reviews
Social media: Likes, comments, shares, hashtags, check-in’s
Discussion forums: Large sites like Reddit as well as niche industry forums
Blogs: Article mentions, follower count, comments
News articles: Article mentions, comments, shares

What would a comprehensive reputation management strategy look like?

For reputation management to be effective, it must be continuous. Successful businesses today know that to build a stellar online reputation, you have to cover all the bases:

Maintain consistent online presence: Ensure your NAP is correct and up-to-date everywhere. Birdeye lets businesses fix, update, and enhance listings on 70+ sites from one place.
Monitor and respond to all customer feedback: It’s important to respond to both positive and negative reviews to establish trust and transparency. Services like Birdeye send automatic new review alerts to your employees so they can solve problems instantly and thank happy customers for their feedback
Consistently generate new reviews: Ratings are important, but so is the amount of reviews, how recent they are, and the variety of sites they’re on. All of these factors contribute to SEO and your overall online reputation. Birdeye makes it easy to automatically get new reviews from all your customers on the sites you care about most.
Analyze insights: Dive deep into customer feedback to discover key drivers of customer satisfaction using a tool like Birdeye’s Business Insights.
Competitive benchmarking: Keep tabs on industry and local competitors to identify strengths and weaknesses and discover opportunities to capture market share. Birdeye gives businesses the same level of insights into their competitors’ customer feedback that they have for their own.

Reputation management reviews – Many companies live and die by online reviews, so don’t leave this to chance. We all know the importance of reputation in business. And these days it’s your online reputation that matters the most.

What is reputation management? Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online.

You may also want to read Why reputation management should be your #1 marketing priority

It would be tedious and time-consuming to use multiple tools to cover all these areas. Birdeye lets you do it all using one dashboard. With Birdeye, you can wear the cardigan AND the parka, and stay fully protected against any storms that come your way.

Did you think worrying about your reputation would stop once high school was over?

Don’t worry. Most of us did:

But we were wrong.

In a world of social media and influential review sites, your digital reputation is one of your company’s most valuable assets. But unlike high school, you’ve got loads of online reputation management tools to help you bear the burden.

That’s why, in this article, we’ll take a deep dive into the following:

What reputation management is
Why reputation management is important
10 online reputation management tools you need to check out

By the end of this article, you’ll know which online reputation management tool is best for your business to positively stand out online.

What Is Reputation Management?

Reputation management is how companies or professionals monitor, maintain, and improve their online image.

Just like you would want people to see you in the best light in real life, reputation management focuses on how people see your brand in the digital world.

That includes managing things like old photos on social media, web copy on your site, and responses to online comments.

Anything that is associated with your brand online will either negatively or positively impact your company’s reputation with consumers.

Reputation management does its best to make sure the positives outweigh the negatives.

So when you see a company respond to a nasty review with a kind message, that’s reputation management in action. Or when you hear about a company firing an employee because of inappropriate Tweets, that’s also reputation management in action.

And sometimes, when a company is really creative, they can combine their reputation management strategy with marketing campaigns. Check out this restaurant which turned a negative review into a positive ad:

This little street sign not only directly addressed a negative comment, but it also improved their image online (just read the comments), and likely drummed up more business.

But look, every company gets bad reviews now and then. Do you really need to invest more time and money into reputation management?

The answer, of course, is yes. At least with time (the money part is up to you).

And how much your online reputation matters may surprise you.

Why Reputation Management Is Important

When it comes to first impressions, you don’t have much time to make a good one. In fact, most people make up their minds about someone in the first 7 seconds of seeing them.

And it’s a lot worse for brands.

Malcolm Gladwell says that most buyers make their decisions in the first 2 seconds based on “stored memories, images, and feelings.”

Then there’s the fact that it takes consumers an average of 5-7 times of exposure to a brand to remember it. So you don’t simply need to nail the first impression with your users:

You need to nail it 5-7 times.

What happens when you don’t? Just like in real life, people start talking. And what they say matters:

94% of online shoppers reported that a negative review has convinced them to avoid visiting a business
70% of consumers read multiple review sites before ch